5 Writing Techniques that Stir Your Audience to Action

We all want a positive response to the content we work so hard to create. Not all positive responses, however, are created equal. I’m reminded of this David Ogilvy quote from Ogilvy on Advertising: “When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to
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How to Create Content that Deeply Engages Your Audience

Art Silverman had a vendetta against popcorn. Silverman wanted to educate the public about the fact that a typical bag of movie popcorn has 37 grams of saturated fat, while the USDA recommends you have no more than 20 grams in an entire day. That’s important information. But instead of simply citing that surprising statistic,
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Introducing StudioPress Sites: WordPress Made Easy … Without Sacrificing Power or Flexibility

From 2010 through 2015, we at Rainmaker Digital built at a furious pace. Most of that effort was directed at development of the Rainmaker Platform. During that entire time, StudioPress.com worked tirelessly in the background to bankroll our bootstrapped effort to create a full marketing automation platform without outside investors. And it worked. That said,
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